
bit.ly – Starwood Preferred Guest (Starwood’s loyalty programme) recently hosted a series of events at the Hyde Park in London which included the Hard Rock Calling, Kings of Leon and the Wireless events. The beach-themed hospitality booth offered refreshments, snacks and even a hammock for its guests, topped up with the Starwood hospitality and a rocking ambiance! The programme offers ‘once in a lifetime’ opportunities to its members in exchange for points earned throughout their hotels (spg.com/moments) which includes VIP access to concerts, meet and greet with celebrities, sports events and more.
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